Q: What is the VA Coach Program, exactly?
A: Pickup coaches require a lot of training to do what they do; to be socially adept, and of course with women, as well as to represent the organization, and to be professionally equipped to take care of all their students. Students who train with VA should improve their game, have fun, become cooler people, and get results. That is the most important thing. So, we train our coaches, because we want to get that consistent result with all of our students.
Q: Can you really get those kinds of results consistently with every single student?
A: It's not a magic spell we're talking about here. Pick-up is a skillset, just like learning to dance, or learning a musical instrument, or learning karate or something like that. It's not some mystical thing. Many people have all these hopes and expectations about sex and romance… dreams from childhood, ego-protection mechanisms built from past bad experiences, thoughts about "how things ought to be,"–and all of this gets wrapped up in their beliefs.
The real question is, is every single student really willing to put in the work? Yes, I can consistently teach person after person to do pickup, just as I could consistently teach you to play chess, or to drive a car, or play a guitar, or any other skill I know. That's not unusual. But of course, not every student will put in the work. This is what I think Mystery has taught us all–that our results are within our own power, that romance is not the religion that people make it into, and that we are all personally responsible for our own results and our own orgasms.
Q: If a coach is any good, then why should he need to take the coach program at all? And if he's not good, then isn't he buying his way in?
A: First of all, there are no coaches who are any good in this business. That's not to say there aren't good pickup artists out there–there are. But honestly, has the "seduction community" matured to the point where we have real, professional coaches? Do any other pickup companies employ real coaching techniques at all, or even portend to? Just because someone has good flash game, or sleeps around a lot, does not mean that person is therefore a top coach! Should I slap a VA sticker on him and put him with a paying student?
I've seen it all in this business. Remember the Ross Jeffries Butt-Sniffing Story from The Game? There's a lot of strange characters out there. Not to mention endless dramas and headaches throughout our own history with the various primadonnas and weirdos we seem to attract.

We bought in Discovery precisely because he is a real trainer, like a "Trainer of the Year, 3 Years Running" kind of guy. He knows how to build a real, professional, coaching organization, because he has done it before. And that is the sort of thing that no other pickup company is taking seriously, yet–but they will, as the marketplace continues to mature.
The coaches-in-training travel to VA bootcamps, practicing their skills with us over and over again in the field. They are trained in coaching techniques and in pickup theory, with a special emphasis on the different personalities of students they will encounter. They do personality profiling, SWOT analysis, personal action plans, praise correct praise, etc etc etc PROFESSIONAL COACHING. As part of their training, VA coaches also do some free sessions for bootcamp students who live in their local area. That's a benefit for bootcamp students as well.
Of course we charge for this sort of coach training, which keeps the workload to a manageable level, and also screens out people who aren't really committed. It's really true: if you let someone into this sort of program for free, check back 6 months later and he'll be the guy who dropped out and disappeared. I'm not here to waste my time. The guys who end up making it as VA coaches will become part of our family, and I owe it to them to prioritize our activities around people who take this as seriously as we do.
We're building a professional coaching organization, and it's the same as an Anthony Robbins coaching program or anywhere else: the primadonna phase of the seduction community has ended. The characters in The Game were great reading, but they were not a professional coaching organization. Now it is 2011, not 2005, and this is the direction that things are heading.
Email Discovery about the VA Coaching Program.






{ 1 comment… read it below or add one }
Hi Discovery,
My name is Milo. im really new in the game and need som tips. Ive red The Game, Ive seen DVDS of both Mystery and Style, but i want more knowledge because i simply as everybody else want to become great. And i think with your help i can become great.