Ross Jefferies Pua Fraud

[The Wild One]

The truth about Ross Jefferies

Ross Jefferies is a man that loves to talk about right and wrong. He's also a man who can be seen in videos talking about how money is his number one priority in life. How screwing people over for a dollar is the only motive for him, and he could care less what anybody thinks. Ross loves to go on pua fraud and while in some cases he is right about his dislikes on some companies the problem with all of Ross Jefferies critiques is he's doing exactly what he accuses others of. Ross acts and uses pua fraud to basically smear anyone who isn't making money for Ross Jefferies. He sits on this imaginary moral high horse that he creates and talks about how he cares so much about girls, and would never do these horrible things to make money that other companies pull. Ross that is and of itself is a fraud you're on video talking about doing anything and everything to make money off people by any means necessary. So you saying that you care so much about the people in the community I believe whole heartedly is a lie. In my experience with you I've seen nothing to make you any more guru in my eyes than a cockroach. You're a coward Ross, and the thing that gets me more than anything is when you talk about the military as if you every served anyone in this world but Ross. As if you could be an expert on something you've never been a part of... Fine Ross you can call yourself a Guru, you can call everyone a fraud, and I will ignore the fact you're doing it all because little bitty Ross is afraid the big bad Venusian arts might steal his customers. Aww poor little itty bitty Ross.. Here's some advice Ross grow some balls and learn to deal with life. Stop crying and do your own thing! The fact is Ross you have always been and always will be a coward. The fact the Kezia Noble stands beside you makes me wonder if she isn't just the same with a pretty face you lack.

Ross Jefferies you attack the Venusian arts and Lovedrop fine I get it. I get why you're scared, and I understand the need for you to parade around on a website dedicated souly to bringing your competition down to make you money. It's because Ross this isn't about your love for the people you teach it is about what this has always been about Ross.. You, and your wallet.. The same for Kezia and many other "gurus".. Yet while you hate the venusian arts it won't change the fact their school of thought is better than yours, and love drop the instructor you're currently attacking is in my opinion 100 times better as a pick up teacher than you will ever hope to be. I'm narcissitic Ross, and I love business but even I'm not so full of sh*t to say what I do to try and beat the competition in my job isn't just as bad as the next guy trying to make himself king of the hill. I realize when it comes to business it's a war and you do what you have to do.. Human nature is what it is, and I seperate myself in this community from making money souly because I believe the only true love you find is in selfless love. Something you've yet to learn aswell as many other Guru's..

The Wild One

P.S. As far as Charlotte NC is concerned I plan on making this place and those who I call friends a friend to the VA, and Neil Strauss. Ross Jefferies I'll advise my friends to stay away from because he's a poor leader, and poor leaders breed only poor leaders. I also talked to Ross via facebook about this and confronted him in an honesty way and in true Ross fashion he ran away.. My message to Ross http://www.youtube.com/watch?v=fnwvZcb9EEM&playnext=1&list=PL0E471ACF37881E52&index=16

[Developing Alpha]

Ross Jeffries is a Highly Intelligent Guru. I think most people here who hates Ross is a moralist or a Nice Guy’s who still believes in authenticity and trueness in themselves. It is true that most of his materials are disgusting(from the moralist sense), but it is the only way. We cannot spend our lives sympathizing and worrying about whether what we do is authentic. If authenticity and Sincerity really matters, why is it that Nice Guys who hone themselves as being real, hates to play games, always shoot themselves in the foot when they approaches women? Besides all of us have a morality that is deeply ingrained in our mind. Ross, David, and other seduction gurus believes in the first place that being authentic, Nice, Sincere Etc. is the way to get the women but only after they’ve realized that the world is not like that, they’ve learned from their mistakes. It’s not about being bitter, the world is bitter ever since, just like what buddhist said: Life is suffering.

“When you realize how perfect everything is, you will tilt your head back and laugh at the sky”

[gladiatorb]

What you say about money-grubbing to ross, would apply to a LOT of gurus out there, including (& especially) the female gurus.

As far as Kezia, I don't have experience with her so I don't know.

Now as far as your use of the term "the venusian arts", you'll hafta specify, cuz "venusian arts" means the arts of love which is what all the gurus in this community are dealing in, of course. Unless of course you're referring to the company/organization that is called "Venusian Arts", with a capital "V"....the company founded & run by Mystery.

[The Wild One]

I see Ross as a good manipulator. I'm not saying he's moral or immoral I'm just saying his attacks are retarded for anyone with a little sense. You can tell it's purely an attempt to step on what he views as competition. While all the companies in seduction do this quietly via whatever he's going a bit crazy with it. It shows me that he's insecure about it, and calling out everyone else without pointing out the fact he's involved in the same game is retarded. Basically what I said is this is just a great example of the pot calling the kettle black. lol Which it is, and by virtue alone of making this your trade in life you also reap the consequences that infurs. I believe in that is a dirty side of the game and I prefur to stay in an area of gaming where you have fun without the drama. Ross doesn't care what I think because I'm not a player against him in a corporate sense. He just doesn't like when people call him out on his bull sh*t. None of the guru's like it because it shines a light on their ever present humanity. Kezia is a guru nothing more in my eyes by virtue of this being her stock and trade she's apart of the money making seduction game just as much as anyone. My thing is as far as advice goes I see this place giving the best bang for your buck. I'm not kissing asses just saying if I was gonna pay for a bootcamp I would rather drop the inordinate amount of money asked here then anywhere else or with neil strauss, or afc adam. That's my opinion I'm sure you all think different things and that's fine I'm not gonna hate on you. We're all the same just having fun with women... We do this as a hobbie not a job thus this argument should not be personal for us as much as it is enlightening.

In my view calling out love drop as a fraud is totally over the line and complete nonsense from Ross. I would pay for advice from love drop over ross if I was looking for it. I get the business marketing nonsense from all sides but really Ross could be called out as a fraud just as much as anyone by the approach he takes.

Kezia I've listened to her stuff it is alright.. I think her being pretty sells herself more than her advice.. Guys will listen to it assuming it's better because she is pretty which is something played to her advantage. All female guru's do it but allot of it is smoke being blown up butts and not really how girls react. Yet some of the advice is good I won't lie not all is mediocre.. I just want people to see them for who they are.. Imperfect people playing a game like all of us and this is how they make money. Take that into consideration when you listen to take the good, and throw away nonsense you don't need to get girls attention.

The thing I like about this site is they pretty much tell it to you strait, and give you little tricks to curb your luck. I like that because being tricky is the key to being a good seducer! Which is why Mystery is one of the best.. People point and kinda say o well I would never do or say that for the whole high horse speach but it really is kinda crap they themselves don't apply if they're good at playing the game.

[Syler]

Ross Jefferies is the original PUA snake oil salesman. I've asked professional psychologists about NLP and they have told me that it holds little credibility. As a method for picking up women, it holds none.

Jefferies true "technique" is to make money by promising desperate men a way to trick hot women into sleeping with you without actually working at it. It's along the lines of a pheromone cologne or other nonsense. Why not just buy a book on hypnotism?

What is completely different about TMM and certain others stuff like David D's Cocky Funny is that they are based on real psychology. TMM is based on real concepts such as "Social Exchange Theory and Social Proof."

truth be told, all PU has elements of scam in it. I'm not going to go into it too much because I am writing a book and don't want to give away my secrets. Suffice it to say, when my book comes out you will be amazed.

Without getting into my book, the one thing all these techniques have in common is that they promise way too much. I'll just leave it at that.

P.S. There are many other so called "gurus" that I just don't believe. I think many are nothing but hype and media trickery. For instance, we see all these in field videos of guys opening sets managing not to get blown out for a few minutes. What is that supposed to prove? How is this supposed to be impressive? Fact is, they are counting on their customers fear of approaching women and that you will be so impressed you will fail to see that all they are doing is starting a conversation with someone and that this conversation is a far cry from getting a close. And phone numbers mean nothing. I could go out any day of the week and come home with a dozen numbers. A number isn't worth two dead flies.

Another common scam is to hire tall, good looking guys to be instructors. They demonstrate their success with women and tell you it is all in the method. Often the fact is these guys were getting laid without game and don't even need to try. Oh but it's all about their method - bollocks!

[The Wild One]

Syler I love your post I agree whole heartedly with you. Would love to by you a beer for that post. Yeah Ross man god if he ever dares to come to Charlotte I will meet his bootcamp with a few special forces guys. I want to see what he does when he's staring into the face a few guys that aren't gonna put up with his nonsense... He won't be in a room with a guy like me, what he will do is what he always does take advantage of people who are in need of help. He's like a witch doctor asking for money to cure the sick knowing he can never really do it. That is why I dislike him, and I was willing to ignore him. Yet he keeps running his mouth off and if anyone reacted that way to him he'd try some legal move to sue them. Simply put Ross Jefferies has been a coward for his entire life. He will die a coward also I don't believe he is capable of changing.. He should give this game up and just live his life then I would have a grain of sands worth of respect for him. That is more than what I have now which is none.

Also Syler the videos are no different than the pictures guys post on their facebook with a shooter girl, model, or whatever. It looks good but it means nothing.. It's game and as the person on the other end you have no clue what is going on..

Another guy I've got into it with is Johnny Soporno.. Namely over issues I have with sex slavery having been someone who has busted and arrested people within that circle. This guy paints a picture of the industry he is in as if it is a utopian society and being a guy who slept with pornstars also. Being a guy who's arrested and legally been involved in acting against sex slavery. Seeing the nightlife scene.. Living in third world countries fighting off way tougher guys than he's ever messed with I can tell you I'm in a hell of allot better position to speak on the reality of that. While I love sex, and won't say I'm not a sexual deviant because I do have a crazy sex life. I f*cked pornstars, fat chicks, weird chicks, small chicks, tall chicks, ugly chicks, supermodels.. Whatever not saying that makes me cool cause I aint just saying I know what the f*ck is goin on. It is great for adults to enjoy a limitless fun lovelife but lets be real when we talk about those areas of society. They can be very dark also .. Yet I like Johnny now because I've got a big problem with monogomy.. I cheat on like every girl I date so I've had to eat my words on being in one on one relationships. Johnny I think he's a good instructor in seduction, and has great advice! Just disaggree with the whole idea the adult porn world being painted as some utopia because it aint.

Afc adam is one of my favorite instructors I respect that guy allot! I think I should ask him how the hell he manages to be faithfull.. I need pointers with that I won't lie

[gladiatorb]

I don't know what is up with this poster, Syler. He seems to hate not just the PUAs, but the entire art of pickup.

While it makes sense that most peeple i this industry/community are mainly concerned with making a buck, I value & hold onto the actual pickup arts, becuz they ARE true artforms. a very necessary artform!

without them, there'd be a LOT of unhappy men in our society!

And now Syler talks of writing a book about it?!

Well, I say: take the PUA's as the evil, and NOT the actual PUA arts.




I'd say teh best thing for all MPUA's to do in order to clarify things and help doubters & other critics is for one of you MPUAS (or all of you) to sit down and write a definitive list or so of specifically what the pickup arts are supposed to allow guys to do and what it CANNOT do.......success rates, definite result promises, what is possible, what is IMpossible, etc, etc.

Then whenever a critic comes along, refer them to THAT particular literature.

Becuz I think one of the problems this industry/community has caused is the inflated or false claims mixed in with the reality. I myself have known of this Community for months, but I'm still not sure what really is possible (or not) for me once I become a fully trained PUA.

[Syler]

I don't know what is up with this poster, Syler. He seems to hate not just the PUAs, but the entire art of pickup.

While it makes sense that most peeple i this industry/community are mainly concerned with making a buck, I value & hold onto the actual pickup arts, becuz they ARE true artforms. a very necessary artform!

without them, there'd be a LOT of unhappy men in our society!

And now Syler talks of writing a book about it?!

Well, I say: take the PUA's as the evil, and NOT the actual PUA arts.




I'd say teh best thing for all MPUA's to do in order to clarify things and help doubters & other critics is for one of you MPUAS (or all of you) to sit down and write a definitive list or so of specifically what the pickup arts are supposed to allow guys to do and what it CANNOT do.......success rates, definite result promises, what is possible, what is IMpossible, etc, etc.

Then whenever a critic comes along, refer them to THAT particular literature.

Becuz I think one of the problems this industry/community has caused is the inflated or false claims mixed in with the reality. I myself have known of this Community for months, but I'm still not sure what really is possible (or not) for me once I become a fully trained PUA.


I'm not sure why you find in necessary to open your post with an insult. Especially when you your self recognize that there are false claims. Nobody is bashing PU - just certain individuals who are frauds.

One thing that I find is lost today is people's ability to see through advertising hype. While many of the concepts of PU are solid, the way it is marketed is often a gross exaggeration or a bit of a distortion of the truth.

Take for instance a guy Like AFC Adam who Wild One mentioned. Does the guy have chops - absolutely. Can he get girls - you bet. Is it because of his exceptional technique - no. AFC Adam is a tall good looking guy with a lot of charisma and great oratory skills and a British accent. He is a natural and really doesn't need PU techniques to get girls. He became famous by making videos (which again prove nothing) and he put them on Youtube. Other guys saw what appeared to be his success with women and he achieved guru status. The problem is, other than being bold and having the confidence to approach women directly, which may not work for other men, I'm not sure there is much technique there.

When I was younger, I used to pull in exactly the same way. But as one becomes older, direct openers in places like shopping malls are no longer seen as acceptable conduct. Of course a PUA salesman will be along shortly to disagree.

You know, there was a guy on this forum that goes by the name Decibel -perhaps you have heard of him. This guy gathered a bunch of guys from this forum and started his own forum. He then gathered posts made by other PUAs and together with his crappy unproven theories compiled his PUA field guide. Everything that was his idea in his guide came from his failures and his untested and unproven theories about what he should be doing to achieve success with women. As his guide gained popularity and he began aggressively marketing himself to the community, other guys selling their PUA wares linked up with him to make videos and stuff. He has since moved over to the Casanova Crew and is holding himself up as a guru and charging for instruction - with help from other well known PU entrepreneurs. It seems that the most important fact, the fact that the guy can't pull jack shit, is no longer part of the equation.

PU is like any other business or product and reasonable people need to view it as such. Of course there are exaggerated claims and of course there are impostors trying to ride the coat tails of the real deal. You have to look at things from a rational frame of mind.

Now that being said, TMM does hold a lot of truth. Do I believe that a guy who is ugly, disgusting and morbidly obese can pull like a rock star - not a chance. Do I think that all things being equal the guy who studies TMM will improve his chance - absolutely.

[c1Live1]

I've asked professional psychologists about NLP and they have told me that it holds little credibility.

Please don't take offense to this as I mean you absolutely none what-so-ever... But I find that statement horrifically ironic. If you understand NLP to any fair point and still agree with that statement by those psychologist then I will simply smile and say "okay" :D

But the two are like "opposing forces" of course a psychologist is going to degrade NLP when it was practically discovered/invented for that very purpose... to step on the B.S. that is practical psychology. (harsh words? maybe... but I stand by them.)

Anyway, just my 2-cents... again, no disrespect intended.

[The Wild One]

@ c1Live1

Yeah NLP works. Ross didn't invent the art of playing with words to pick up women. Also allot of the very ideas in MM are in field manuals used by the Central Intelligence Agency. These theories come from the 1950's actually they're not new lol

Ross is simply this a man out to make money. NLP works Ross teaches it in a calculated way to get people to worship him. Allot of psychologists are intelligent enough to wrap their minds around everything..

I just want everyone to know PUA fraud is basically a banner for Ross to attack his business competitors. The funny thing is if people did what Ross is doing to Ross he'd threaten a law suit and cry. I respect the Venusian Arts Corp because they just ignore him lol I find that admirable. It's obvious who has the higher value

Mystery would make a really good CIA agent I think. I wonder what he would do if he had access to all the stuff we know about Alien life?

O yeah sorry to drop a bombshell I know I'm such an important person and everything but aliens do exist. Two reasons people are in the dark are the following...

Telling people organisms exist in the universe that are more intelligent than people changes the entire world.. Yet because of old archaic religious beliefs that people adhear to some can't accept that idea. Then their are those who realize the advantage of knowledge and tech nobody else has.. This is why NWO is talked about it all comes to this point that one huge fact. That people with knowledge have power and the knowledge that some have isn't from earth. You can call me crazy but in time I promise everyone who believes otherwise will be looked at like the people who believed the earth was the center of the universe, and flat not to long ago.

I know I went a bit off topic lets continue the exposing of Ross

Also this was moved to fight club why? We're not fighting just debating! GOD DAMMIT j/k

[Nels]

I've been following Ross Jeffries since before Mystery went nation-wide. A lot of what he does is apparently calculated to provoke a reaction, which he has done very well. As long as we're talking about him, what he is doing is working. Yes, he's combatitive and frequently annoying, and its working.

A lot of his tools work. Some techniques have been used as foundations for others to build on. Either way, if there is one person we could look to as the funder of "the community", it would be Ross. Wild claims and rhetoric aside, he opened a door for many of us. Like that weird Uncle at the family reunion, he is one of us, (and that's not just the soy milk talking). I have two daughters who are here partially from applying what I learned from Ross.

As for aliens, I can't comment, at least not on the record... :)

[The Wild One]

Nels their is no community. Ross created nothing, but an illusion that your brain is currently trapped in. The knowledge is simply the tool, and Ross really didn't create allot of his concepts and ideas. It's like the word playboy being copywrote by Huge Hefner.. It's not his word just a word. This isn't Ross Jefferies creation nobody owes him a dime, and he's not anymore special than anyone else.

Ross could only act the way he does in the pick up world. Not in mine

[Nels]

There is a PUA community. You can choose to not be a part of it, but it exists.

Ideas the Ross created: (just off the top of my head)
-The idea that being "nice" and buying women things is not the best way to win her over. (His first book was titled "How to be the Jerk Women Love")
-The use of routines, which he calls patterns.
-The idea of appealing to emotion and not addressing the logic of the situation.
The man has "issues", but that doesn't take away from his contributions.

All of these ideas were pioneered and publicized by Ross Jeffries in the late 1970's to early 1980's. At the time, just the idea that buying flowers was a bad idea was revolutionary.

Ideas come from somewhere. Whether you call them tools, ideas, concepts, or whatever, someone had to think them before they could be used. Without Einstein, we would not have the idea of Relativity or the understanding of light having only one speed. Without Isaac Newton, we would not have the same unified understanding of gravity that we have now. Someone may have stumbeled on the same concepts at some time in the future, but there is no telling when. Because they opened the door of understanding, we can now conceptually walk to the same destination. It is the same with Ross Jeffries.

Yes, Ross is a jerk at times. Don't let it mess you up. He's entitled to his opinions just like you are.

[Developing Alpha]

I Agree with Nels, In fact, even Neil Strauss acknowledges Ross as a founder of the Seduction Community since most of the teachings of the community are rooted from Ross's concepts.


Examples:

1. Anchoring (which is used by kezia in her teachings)
2. Verbal Alchemy a.k.a. Emotional Connection(Kezia)
3. Chamber of Discovery a.k.a. Deep Connection(Kezia)

[The Wild One]

We all have our own communities. It's better to live in our own than be slave to anothers. Plus while they have some small amount of usefull information the overwelming amount of marketing is clearly visible. What I'm mearily pointing out is he's kinda full of crap trashing all the Guru's here then basically turning around and doing the same thing. Also given the fact his personality is such that if attacked in similiar fashion he'd resort to law suits, and go into a Jerry Springer fit about it I think justifies someone to say.. Ross could you please just shut up. All I see is a man intimidated by his competitors. Specifically targeting Love Drop I didn't care for because love drop is without a doubt in my mind a better instructor than Ross. Ross while he may have started this money making machine on the evolution of pick up teacher is also at the start with his knuckles dragging on the ground while Love Drop is walking upright.

The Wild One

[Nels]

I'm sure Lovedrop would be touched by your loyalty.

[The Wild One]

Who knows you would have to ask him. I'm sure they'd be surprised because I like to do my own thing. Yet that's how I feel about this and now it is out their. So.. their ya go agree or not

[ozarka4570]

I do not see the problem with money being a priority in ones life as long as the product is of great quality, which it is.

[Dynasty]

ross to me seems to be rude in his seminars because he tells people who paid for his technique to be quiet or shut up. but he is a very intelligent guy and a mastermind. when he does his demonstrations on girls in his videos, even i get into these trances. its weird but i believe knowledge should be used for the good of mankind.

[Epicure]

C1live,

You are wrong. NLP was not developed to bash or discredit psychology. It was actually developed by a linguist and a compute guy to understand what the common factors were that made Milton Erickson, Virginia Satir and Fritz Perls so effective. Erickson was a psychiatrist. Satir was a social worker and Perls was an mad who practiced therapy. The linguist, John Grinder, used a transformation grammar to describe certain internal processes to create a modeling language. At its core, all is a modeling language. It was not developed to step on psychology and psychology is not B.S. at all. NLP evolved onto a model or body of models of expertise and eventually into a branch of cognitive behavioral therapy.

Psychology does not bother with NLP because it was never empirically tested and because it developed a cult following with business people and created it's own subculture. Most of the current body of techniques in NLP are just cognitive behavioral strategies.

Please don't take offense to this as I mean you absolutely none what-so-ever... But I find that statement horrifically ironic. If you understand NLP to any fair point and still agree with that statement by those psychologist then I will simply smile and say "okay" :D

But the two are like "opposing forces" of course a psychologist is going to degrade NLP when it was practically discovered/invented for that very purpose... to step on the B.S. that is practical psychology. (harsh words? maybe... but I stand by them.)

Anyway, just my 2-cents... again, no disrespect intended.

[Johnny Soporno]

Another guy I've got into it with is Johnny Soporno.. Namely over issues I have with sex slavery having been someone who has busted and arrested people within that circle.

I've brought down pimps, and liberated countless sexual slaves myself, being an absolute objector to the entirety of the practice. Good on you for doing similarly!

This guy paints a picture of the industry he is in as if it is a utopian society and being a guy who slept with pornstars also.

I wonder if you'd mind finding any evidence to support that claim? I've NEVER glorified nor glamorized the sextrade, however I have absolutely spoken out to prevent it unjustified defaming. I've got thousands of post and articles on this forum and many others, please point out some links which justify your position?

As for my sleeping with pornstars, of course I do. Duh.

Being a guy who's arrested and legally been involved in acting against sex slavery. Seeing the nightlife scene.. Living in third world countries fighting off way tougher guys than he's ever messed with I can tell you I'm in a hell of allot better position to speak on the reality of that.

Whatever, dude. You can't equate professional sexual performance artists (porn stars) and self-directed, self-possessed sexworkers (escorts/call-girls/courtesans, tantrikas, whatever) with the disenfranchised and downtrodden pimped or drug-addicted streetwalkers. They are utterly discrete from one-another.

Personally, I've had no dealings with sexual slavers, (beyond the few whom I've beaten senselessly, and then turned over to police, in my younger days) in the Adult Entertainment industry as a whole. In the European and American Porn world, (in which I have worked, exclusively) they literally don't exist.

Yet I like Johnny now because I've got a big problem with monogomy.. I cheat on like every girl I date so I've had to eat my words on being in one on one relationships. Johnny I think he's a good instructor in seduction, and has great advice! Just disaggree with the whole idea the adult porn world being painted as some utopia because it aint.

I appreciate your stepping forward and acknowledging the reality of life!

Johnny Soporno
Worthy Playboy

[Argo]

None of my business, but - just like Johnny, I understand both perspectives here, and I support him 100%.

Many ladies in the porn industry love raunchy sex and getting paid for it, it is as simple as that. Is it "right"? Yes, it is in that they have free will.

My personal perspective, as a now Buddhist, has profoundly changed regarding the implications of some forms of sex: raunchy without control, as I have learned, damages energies and can wear out the metabolism faster.

Then again I am aiming for the development of my energies to levels that are useful for what I want to do, and this is not the purpose or the will of many people, so what they do with their extremities is none of my business: they have free will.

Johnny Soporno, aside of being brilliant and generally gentle, has genius in seduction, and is factual about his experiences. I've had one challenging episode once with him, which might have stemmed from a misunderstanding induced by a third party. But he has proved consistently helpful and a lover of women - and of men: does he really need to get involved this way as a PhD? Here is a person who has a choice of career(s).

I still have occasions when I, myself, remember and rediscover advices he gave me a long time ago.

As for sexual slavery and the dark side of "pornography": I have also had to support persons during their recovery from extreme abuse. Which is tragically frequent, and I feel you.

I assure you, and I will gladly show you, that the type of pornographic activity and industry JS defends has fairly little in common with what you are condemning (rightfully too).

[Duskwolf]

My only issue with Ross Jeffries is the whole promotion of hypnotism to get laid. Other than that, he successfully makes money that is his thing.

In this community we all have our own personalities and lives. Sure we all may use similar tactics or vastly different tactics. One thing I will say is that, I do thank Ross Jeffries for bringing out NLP, which is a great tool for self improvement, and I do mean using the NLP techniques on yourself to improve yourself as a person :)